A Famous Chinese Vlogger is Using Social Media to Promote Intangible Cultural Heritage

Li Ziqi in one of her new videos. Photo: Xinhua

In the digital age, where traditional culture is in danger of gradually disappearing, one iconic figure has taken it upon herself to reverse the trend by reviving traditional skills. A prominent Chinese vlogger, Li Ziqi, whose birth name is Li Jiajia, has amassed a vast online following by reinterpreting traditions that date back thousands of… Continue reading A Famous Chinese Vlogger is Using Social Media to Promote Intangible Cultural Heritage

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