Boom in Creative Cultural Products is Boosting Chinese Museums

Young foreigners show ice cream inspired by the design of the works in the Sanxingdui Museum in Guanghan, Sichuan Province, on 22 August 2023 (CNS)

The National Museum of China’s phoenix crown magnet, considered the jewel in the crown of the country’s cultural souvenirs, hit a milestone on 25 March, selling over 1 million units in just eight months and six days. Since last autumn, visitors have been queuing before dawn to get their hands on this star product whenever… Continue reading Boom in Creative Cultural Products is Boosting Chinese Museums

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