The South African Football Association (SAFA) and Sasol have renewed their sponsorship agreement for a further four years, four months after the expiry of the previous deal.
Early in July, Sasol confirmed the deal had expired, just days before Banyana Banyana kicked off their Women’s Africa Cup of Nations (WAFCON) defence in Morocco. They finished fourth in the tournament.
The two parties finally announced in Friday that they have reached a new agreement on a deal until 2029.
“The previous sponsorship cycle concluded on 30 June 2025. While renewal negotiations took longer than initially anticipated, the extended engagement provided an opportunity for both parties to align on shared objectives, ultimately strengthening a partnership that continues to enable pathways for women footballers,” said SAFA.
The petroleum company has been backing Banyana Banyana for over 16 years, culminating in women’s football in South Africa reaching new heights, with their 2022 Women’s Africa Cup of Nations title, as well as twice qualifying for the FIFA Women’s World Cup in 2019 and 2023.
“This announcement brings welcome clarity and reaffirms Sasol’s continued commitment as the longest-standing sponsor of women’s football in South Africa, with a partnership spanning over 16 years.
“Throughout the renewal discussions SAFA and Sasol focused on a shared goal, to continue empowering the South African senior women’s national team (Banyana Banyana) to do what they do best – represent the nation with pride, purpose, and excellence.”
Banyana Banyana will continue to bear the Sasol logo in training and travel uniforms as they charter their way back to the 2026 WAFCON in Morocco and the drive to qualify for the FIFA 2027 Women’s World Cup in Brazil.
“As a proudly South African company, we are honoured to continue this impactful partnership, one that has consistently elevated women’s football and empowered athletes to pursue their dreams on the world’s biggest stages,” said Grace Nndwammbi, Sasol’s Senior Vice President, Corporate Affairs.
“Our long-term vision is to keep championing the advancement of women, with football as a powerful platform for empowerment, visibility, and lasting impact. Sasol has proudly supported Banyana Banyana since 2009, a period marked by extraordinary achievements.
“These include multiple COSAFA Cup titles, qualification for two Olympic Games, their first-ever appearance at the FIFA Women’s World Cup in 2019, a historic knockout stage appearance at the 2023 FIFA Women’s World Cup, and the WAFCON championship title in 2022, cementing Banyana Banyana’s place in South Africa’s sporting history.”
