The South African Football Association (SAFA) has agreed a three-year deal with Adidas to bring them on board as a technical sponsor.
SAFA confirmed this week the end of their 5-year partnership with Le Coq Sportif, the French company, but they’ll stay on until the end of December 2025.
Bafana Bafana will, therefore, gear up in Le Coq Sportif for the Africa Cup of Nations (AFCON), which kicks off on 21 December 2025 to 18 January 2026 in Morocco.
Adidas will enter the fray, reuniting with SAFA, as of March 2026.
Adidas previously sponsored SAFA from 1998 until 2011, the year after the FIFA World Cup that was hosted by South Africa.
“SAFA and Adidas are proud to announce a landmark three-year partnership that will see the global sports brand become the official technical sponsor of South Africa’s national football teams,” said SAFA.
“This partnership marks a powerful homecoming for Adidas, reigniting the spirit of unity and pride that captured the world during the 2010 FIFA World Cup. And fifteen years later, that same sense of belief and belonging returns as South Africa once again stands ready to make its mark on the global stage.
“With Bafana Bafana’s qualification for the 2026 FIFA World Cup and Banyana Banyana’s continued rise in women’s football, Adidas and SAFA are uniting to celebrate a new generation of South African excellence. Together, they will carry forward the message that has become Adidas’ rallying call: ‘You Got This.’
Fans and players can look forward to the iconic Three Stripes gracing the kits for all South African football teams as of 24 March 2026, with an offer that will cover match wear, training and pre-match apparel, travel ranges and a comprehensive fan collection.
“This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance. Adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes. This return also marks the strengthening of our standing among the global football nations community, as we compete at FIFA and CAF tournaments regularly and are supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us,” said Lydia Monyepao, the SAFA Chief Executive Officer.
