New push focuses on regional integration, export diversification and joint tourism development

Zimbabwe and Uganda are stepping up efforts to strengthen bilateral trade and accelerate industrial development by leveraging regional and continental trade frameworks as part of a broader strategy to deepen economic integration across Africa, reports The Herald, a partner of TV BRICS.

The initiative, highlighted at the Zimbabwe–Uganda Business Forum in Harare, centres on expanding trade volumes, diversifying exports and building stronger value chains through platforms such as the Common Market for Eastern and Southern Africa (COMESA) and the African Continental Free Trade Area (AfCFTA).

According to the source, the new approach emphasises the development of complementary industries and the creation of sustainable supply chains. Key sectors identified for collaboration include agriculture, agro-processing, manufacturing, value addition and the creative economy – all seen as critical drivers of employment and long-term growth.

Tourism has also emerged as a priority area for joint development. Both countries are exploring integrated travel packages that combine their flagship attractions, allowing international visitors to experience multiple destinations within a single itinerary.

Experts highlighted that the renewed focus on bilateral cooperation comes amid growing momentum behind AfCFTA, which aims to create a single continental market and boost intra-African trade. Strengthening partnerships between countries such as Zimbabwe and Uganda is seen as essential to realising this vision and reducing reliance on external markets.

By aligning national development priorities with regional frameworks, both countries aim to accelerate industrialisation and position themselves more competitively within Africa’s evolving economic landscape.

African Times published this article in partnership with International Media Network TV BRICS