The South African Football Association (SAFA) has secured the future of women’s football through the renewal of its partnership with Hollywoodbets.

The two parties have been in partnership for the past four years.

In 2021, Hollywoodbets pumped in R17 million to become the first-ever commercial partner of women’s football in the country by backing the Women’s Super League.

SAFA has today confirmed the renewal of the sponsorship, though no financial details have been released.

“This milestone reinforces Hollywoodbets’ unwavering commitment to advancing women’s sports in South Africa and beyond. The Hollywoodbets Super League stands as a beacon of progress, providing female athletes with a platform to showcase their talent and compete at the highest level,” stated SAFA.

“This renewed partnership between Hollywoodbets and SAFA reflects a shared vision to elevate women’s football, fostering a league that is both competitive and inspirational while paving the way for South Africa to become a dominant force in global women’s football.”

SAFA CEO Lydia Monyepao has commended Hollywoodbets for its commitment to women’s football.

“The renewal of sponsors in a tough economy must be applauded in the growth of women’s football. Our recent launch of the South African Women’s Football Strategy demonstrates our focus in this area,” said Monyepao.

“Hollywoodbets has put their money where their mouths is in supporting women’s growth through football. Our aim is to be in the forefront in developing girls who play a role in our society into women, and through this league we have seen more players and more women leaving our shores to work as players, coaches etc.

“This is a testament of the value partners add into the lives of women in football. Through the SABC, over 50 matches will be seen live on SABC 1 and more on the Sport Channel, including SABC+. This has created a great platform for our players to inspire the next generation.”